OUR RANGE
HIGH COUNTRY RED MEAT:
THE PROTEIN POWERHOUSE
Embark on an alpine adventure with high country red meat, a lean yet robust protein choice perfect for your pet’s muscular build and stamina.
SOUTH PACIFIC LAMB:
THE TENDER TOUCH
From the serene pastures of the South Pacific comes our lamb, a sensitive yet flavour-packed protein that caters to even the pickiest of palates.
NORTH ISLAND CHICKEN:
THE LEAN DREAM
Meet the poultry of your pet’s dreams – free-range, lean, and teeming with essential amino acids for optimum health.
SOUTH PACIFIC SEAFOOD:
THE OCEAN’S BOUNTY
Set your pet’s health afloat with seafood from the South Pacific, a balanced blend of essential minerals and nutrients for a robust immune system and cognitive growth.
SUPERFOOD INGREDIENTS
KIWIFRUIT DELIGHT
Unleash a burst of vitality with our kiwifruit, a native New Zealand wonder rich in Vitamin C and fibre that bolsters immunity and digestive well-being.
BLUEBERRY BLISS
Let antioxidants and vitamins from our blueberries illuminate your pet’s cognitive and ocular health, while lending a radiant sheen to their coat.
MANUKA MAGIC
Sourced from New Zealand’s lush forests, our Manuka Honey serves as a natural shield against bacterial issues, while soothing the digestive tract.
GREEN LIPPED MUSSELS
Harvested from New Zealand’s clear oceans, these special mussels enrich skin and coat health with a potent dose of Omega-3 fatty acids.
ORGANIC KELP
Sail into comprehensive wellness with our organic kelp, a treasure chest of trace minerals like iodine, essential for hormonal balance and overall vitality.
FIBRE-RICH FLAXSEED
Add a fibre-rich flair to your pet’s diet with flaxseed, a nature’s blend of Omega-3 and Omega-6 fatty acids for skin radiance and digestive harmony.
VITAMINS AND MINERALS
| VITAMIN | MAIN FUNCTIONS | DEFICIENCY SYMPTOMS |
|---|---|---|
| Vitamin A | + Essential for normal growth, immune and reproductive function and healthy eyesight + Required for skin integrity, healthy epithelial tissues and mucous membranes | + Reduced appetite + Poor absorption of nutrients + Stunted growth + Decreased immunity + Prone to infection + Blindness + Dry scaly skin and loss of hair + Dull coat + Keratinisation of epithelial surfaces |
| Vitamin D3 | + Aids in the absorption of calcium and phosphorus from the intestinal tract + Maintains calcium and phosphorus balance in the body + Regulates bone calcification + Immune function | + Weak bones + Rickets + Muscular weakness |
| Vitamin E | + Cellular antioxidant preventing oxidative damage in body tissues + Cell function and metabolism + Immune Defence + Fertility | + Muscle degeneration + Reproductive problems + Reduced fertility + Poor immune response |
| Vitamin B1 | + Important for carbohydrate metabolism- the conversion of glucose into energy + Involved in many enzymatic reactions + Essential for ATP, DNA and RNA production + Critical for nerve function | + Lack of growth + Reduced appetite + Muscle weakness + Neural problems |
| Vitamin B2 | + Critical for protein and fat metabolism + Essential for energy production + Required for red blood cell, glycogen and steroid formation + Integrity of mucous membranes | + Impairs growth rates + Weight loss + Anorexia + Alopecia + Fatty accumulation in liver |
| Vitamin B5 Pantothenic Acid | + Required for co enzyme production involved in protein, carbohydrate and fat metabolism + Needed for the synthesis of long chain fatty acids, phospholipids and steroids + Important for healthy skin and coat + Liver health + Normal mucous membrane | + Reduced growth + Nervous system disorders + Fatty degeneration of liver + Skin conditions and allergies + Hormonal imbalances + Digestive problems + Fatigue |
| Vitamin B6 | + Required for co enzyme formation involved in carbohydrate, fat and amino acid metabolism + Critical for DNA and RNA synthesis + Red blood cell formation + Brain health-cognitive function + Nervous system function-synthesis of neurotransmitters + Eye health + Haemoglobin production | + Weak immune system + Lethargy + Abnormal heart rhythm + Mouth ulcers + Cracked skin + Inflammation of skin + Irritability |
| Niacin | + Co enzyme formation for carbohydrate, fat and amino acid metabolism + Neurotransmitter synthesis for optimum brain function and regulation of mood + Supports cognitive function to maintain mental sharpness + Important for skin integrity reduces water loss and helps produce natural oils that keep the skin hydrated + Supports the production of keratin needed for healthy hair growth + Needed for maintenance of intestinal tract tissues for optimum gut health + Cholesterol regulation for optimum heart health | + Nervous system disorders + Anorexia and weight loss + Inflammation of mucous membranes + Blood in saliva + Bloody diarrhoea + Dermatitis + Hair loss + Cognitive decline |
| Folic Acid | + For nucleic acid production DNA/RNA + Required for normal blood formation, immune function, cell division and tissue growth + Converts homocysteine into methionine | + Impaired digestive tract-inflammatory bowel disease + Weight loss + Abnormal bleeding + Impaired foetal growth + Reduced immunity + Elevated homocysteine levels that negatively impact heart, kidney and neurological health |
| Vitamin B12 | + Required for synthesis of red blood cells + Co enzyme in nucleic acid production DNA/RNA | + Weight loss/ weakness + Lethargy + Dull coat + Anaemia |
| Biotin | + Co enzyme in carbohydrate, fat and protein metabolism + Required for synthesis of fatty acids, nucleic acids and keratin + Keeps blood glucose stable + Helps to maintain a shiny coat and healthy skin and nails | + Dry brittle fur + Bald spots + Skin sores + Anaemia + Poor appetite + Fatigue + Diarrhoea |
| Vitamin K | + Blood clotting and coagulation + Involved in bone mineralisation | + Prolonged bleeding from wounds + Haemorrhages + Pale gums + Internal bleeding + Weakness and lethargy |
| MINERAL | MAIN FUNCTIONS | DEFICIENCY SYMPTOMS |
|---|---|---|
| Iron | + Helps to create red blood cells and haemoglobin + Transports oxygen in haemoglobin + A part of enzymes that regulate metabolism and digestion | + Pale gums + Dark faeces + Lethargy + Excessive panting |
| Copper | + Aids in the formation of connective tissue + Helps create myelin a membrane that protects all nerves + Helps the body to metabolise iron to prevent iron anaemia + Required for normal pigmentation of hair | + Hair colour changes + Anaemia + Skeletal deformities + Low fertility |
| Manganese | + A component of many enzymes in the body + Normal bone and cartilage development + Collagen formation + Required for metabolism of protein, carbohydrates and fat + Required for normal ovulation | + Bone and joint abnormalities such as bowed shortened forelimbs lameness + Reproductive issues- low fertility + Hip dysplasia + Spinal disc degeneration + Abnormal blood clotting |
| Zinc | + An essential part of many enzymes in the body required for cell replication, protein and carbohydrate metabolism + Needed for DNA and RNA synthesis promotes a healthy skin and coat + Critical for the immune system + Skin integrity and wound healing + Boosts cognitive function and memory + Needed for normal reproductive function | + Slow wound healing + Frequent infections + Crusty sores around the paws, eyes and mouth + Excessive itching and scratching + Dull coat + Hair loss + Reduced reproductive function + Birth defects |
| Iodine | + Iodine is required for proper functioning of the thyroid gland + The hormones that the thyroid make support a healthy metabolism + Iodine is involved in enzymatic reactions in the body and protein synthesis | + Weight gain-reduced metabolic rate + Difficulty regulating body temperature + Skin issues + Excessive shedding, baldness, lethargy |
| Selenium | + Selenium is a powerful antioxidant helping to prevent oxidative stress and lower inflammation + It is critical for a healthy immune system and for the normal functioning of the thyroid gland + It plays a role in sperm quality in male dogs and cats + It is important for hair growth and a soft and shiny coat + Selenium boosts the effectiveness of Vitamin E | + Muscle weakness and degeneration + Hair loss + Shortness of breath + Kidney stones + Loss of appetite + Reduced fertility |
CATS
WITH TASTE
